On the last evening of TNNA (The National NeedleArts Association), India Hart Wood presented the results of the State of the Needlearts survey to the Yarn Group. The research, which you may have participated in, compiled helps each of us within the industry see what customers are thinking, as well as what retailers are focusing on. The NeedleArts industry is being challenged as are most other retail-based businesses. Being challenged is hard, but change will happen regardless, so as my mom would say, “being forewarned is forearmed.”
Earlier in the day on Sunday I participated in a focus group solicited by TNNA as part of its setting a strategy for reorganizing and revamping as the NeedleArts trade organization. All trade shows are being challenged by the difficulties of travel, too few employees, splintering interest groups, and technology–you name the aspect of technology and it is challenging us!
The NeedleArts
The National NeedleArts Association is comprised of yarn (knitting, crochet, spinning & weaving) and various threaded needle (cross stitch, embroidery, needlepoint() crafts. The two segments have generally different models, so there are internal challenges to be met at the same time as we need to react appropriately to the external challenges of the entire industry.
Following the Yarn Group meeting there was a mixer at a nearby restaurant so we could all unwind, enjoy wine and beer, along with stand-up food, while “mixing”. I know I left after 10 pm. It is fun to engage socially, and there was need of unwinding. I had to go pack before going to bed so I could check out and go to a 7:45 class called Shoot Your Stitches taught by Kellie Nuss.
NeedleArts Classes
At 6:56 am Julie asked if I had decided to skip my class. Apparently I slept through the alarm. I flew out of bed and was able to shower, get dressed and made up, clear my remaining personal items from the room, by 7:20 am. I checked out, got an espresso and a scone, and was sitting in my class at 7:40. It was a really good class. I got some great information and direction from Kellie that showed immediate improvement in my photos!
I know there is lots more to learn about taking good photos, but I got enough in that short session to make a difference in my casual photos for my social media. I am really happy I didn’t skip that class. I hope those who attended my classes also got a nugget or two that will carry them forward.
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